Know what your clinic should charge
See the revenue impact of every price change before you make it
For physiotherapy, osteopathy, chiropractic and podiatry clinics. Based on your demand, capacity and market position.
Get your pricing reportFree. Takes 5 minutes. No card required.
Your data stays private. We never share or sell individual clinic data.
This isn't a pricing calculator
Most pricing tools give you a number and leave you to it. This doesn't.
The Pricing Engine takes your clinic's real data, models multiple pricing scenarios, and shows you exactly what happens to your revenue and bookings at each price point. You get a specific recommendation, the reasoning behind it, and a step-by-step plan to implement it.
It uses your utilisation, capacity, retention, wait time and no-show rate alongside benchmark data from 700+ UK MSK clinics to find the price your clinic can actually support.
Every report starts with a single line: your biggest revenue lever right now. That might be pricing. It might be retention. It might be something you had not considered. The engine decides based on your data, not assumptions.
Your demand, not assumptions
The engine uses your utilisation and wait time to assess demand strength. It distinguishes between genuine demand and capacity constraints, so pricing decisions aren't based on surface metrics alone.
Revenue modelling, not guesswork
Every price increase is modelled against your capacity and retention data. You see the revenue impact, the booking impact, and the risk level before you change anything.
A plan, not just a number
You get week-by-week implementation steps, front desk scripts, and a monitoring framework. Everything you need to go from "I should probably charge more" to actually doing it.
Three steps. Five minutes.
Enter your clinic data
Utilisation, pricing, wait time and positioning. If you don't know exact numbers, mark them as estimates and the engine adjusts automatically.
We model price changes before you implement them
See how each price increase affects revenue, bookings and risk based on your demand, capacity and market position.
Get a clear pricing decision
Recommended prices, risk level, expected booking impact, and a step-by-step implementation plan. Calibrated against data from 700+ UK MSK clinics.
What makes this different
It finds where the money actually is
Most pricing tools tell you to charge more. This one tells you where the real opportunity is. For some clinics, that is pricing. For others, it is retention, or wasted appointments, or capacity. You get one clear priority.
It knows when not to raise your headline price
If your initial assessment price is already competitive, the engine recommends raising only your follow-up. Patients book based on the initial price. They do not comparison-shop follow-up rates. This is often the highest-impact, lowest-risk move available.
It catches what you would miss
Long wait times with low utilisation usually look like strong demand. The engine identifies it as a scheduling problem. High peak utilisation with average overall utilisation means uneven demand, not full capacity. These distinctions change the recommendation entirely.
Your report includes
Your biggest lever
The engine identifies the single most important thing affecting your revenue right now. That might be pricing, retention, wasted appointments, or demand. You get a clear priority, not a list.
Recommended prices
Specific initial and follow-up prices. If your initial is already at market, the engine recommends raising only the follow-up, where most of your revenue actually sits.
Revenue impact
How much you are leaving on the table at current prices, and exactly how much each scenario adds. Modelled from your data.
Risk assessment
Low, Medium or High for every scenario. Based on your utilisation, demand signals and market position. You see the risk before you take it.
Business case
Revenue per clinical hour, patient lifetime value, and margin impact. The numbers you need to justify the change to your team or partners.
Why it works
Data-backed reasoning for why this specific increase is likely to succeed at your clinic. Addresses the fear of losing patients head-on.
Competing levers
If improving retention would generate as much as a price increase, the engine tells you. You see both opportunities side by side.
Implementation plan
Week-by-week steps tailored to your situation. Pricing-led clinics get a different plan from retention-led or demand-led clinics. Six plan types, automatically selected.
Benchmark comparison
How your pricing, utilisation, wait time and retention compare to 715 UK MSK clinics. By region and discipline.
Grounded in real UK clinic data
The Pricing Engine is calibrated against the largest annual survey of UK MSK clinic owners. 715 responses. Pricing by discipline and region. Utilisation, retention, DNA rates, wait times and more.
This isn't scraped from the internet. It's primary data collected directly from clinic owners across all four home nations.
FAQs
Increasing prices can reduce bookings slightly, but often increases overall revenue. The engine models both effects, expected change in bookings and total revenue, so you can see the trade-off clearly before making a decision.
See what your clinic should be charging
Get your pricing reportFree. 5 minutes. We never share or sell your data.